Help us harness the power
Norfolk County Council is calling on businesses to make the most of the Tour of Britain as it heads through the county in September.
As the build-up to the event intensifies, together with our district council partners we want to help businesses maximise the opportunities presented by worldwide TV, media and marketing coverage and the fact that around 70,000 people are expected to watch the race.
We are also looking to inspire schools and local communities to take part in activities, boosting interest in cycling and sport in general, and particularly among Norfolk's children and young people.
The race will start at 11am at the Tuesday Market Place in King's Lynn on Thursday 16 September, preceded by a number of events. It will finish in Great Yarmouth at around 4pm after passing through North Norfolk, the Broads and Norwich.
This will mean closing some roads in town centres, although we will be working with the police and the race organisers to keep disruption to an absolute minimum.
During June and July we will be releasing more detailed information on how local business can be more closely aligned with the high profile race.
In the meantime, we would be delighted to hear from businesses that are interested in becoming sponsors. James Dunne can be reached on 01603 228989 or email james.dunne@norfolk.gov.uk
Did you know?
- Around one in two households own at least one bicycle, making cycling the nation's most popular leisure sporting activity for six to 16-year-olds, after swimming
- The Tour has the biggest live spectator audience for a sporting event in the UK
- It has featured World, Olympic and Tour de France Champions.